February 6th, 2011
The Basics Of Making Money Online (SEO & Keywords)
This post is going to focus on the basic points that you need to get right before you can even think of making money online. Over the last few months I have realised that there are certain areas to making a living online that you had better start learning. If you get these specific practices right then eventually it will all come together and make sense. It will also give you a massive confidence boost as these areas will always play a part in whatever product or services you choose to promote online.
So, what are these areas that are so important to gaining success online…? Well they all come under the umbrella of SEO (Search Engine Optimisation). SEO is a massive subject on its own, and over time you will not go far wrong if you can teach yourself as much of this subject as you possibly can handle.
Forget all the quick money making schemes out there, they will come and go, but SEO will always be at the foundations of working from home and making a living online. Like I have mentioned, it is a massive subject and a very daunting prospect if you set out to learn everything within the subject. In fact, it will be impossible, the best way to attack it is to take a step back, look at what you need to do to succeed online then pick out the important sections of SEO that will get you where you want to be. This is what I have been doing lately and now I am confident that I will succeed online from the knowledge that am slowly gaining through SEO.
So, what do you need to do if you are promoting anything online? You need to be seen, you need to get noticed. You can have the best website, the best product, or the best information to give, but if nobody can see you or notice you then you are going to fail. this is where your knowledge of SEO will come into play and get you noticed. In particular, get you noticed by the correct audience, eg. If you are in the dog niche, get noticed by other people within this niche, and not by somebody within the cat niche. With the help of the correct SEO, you will get noticed, get noticed by a targeted audience, and have a good solid foundation to help you to online success.
So, how do you get noticed online, and by the correct audience? For this posting I shall be concentrating on keywords, and keyword research, 1 of the most important aspects of SEO, learn it, and specialise in it. In the very near future I will release an e-book about keyword research that will go into it in more depth, but for the sake of this posting I shall explain it the best I can.
What are keywords, and why are they so important? When you want information about a certain subject or look for a specific website address, you enter keywords or phrases into your search engine. Once you have entered your keywords, the search engine spiders, or bots, will crawl the web to find relevant information that match your input. This is how you get the the return of results that match up to what you are looking for. The more relevance that keywords have on a website to those that match your search engine input, the higher up the results page that website will be placed. This also tells you how important keywords are to your website, the importance of getting onto the first page of the returned results page of search engines. How often do you scroll down to the bottom of the results page? now n then? How often do you go to the second page? Once or twice? How often do you go to page three, four or more? I never do, why? Because these pages have the least relevant website information to what I am looking for… right?
What is keyword research? This is what you have to do to find out what people are placing into the search engines to find relevant information within your chosen niche. This is a must if you want targeted traffic coming to your website, a hundred visitors a day interested in your website is far better than a thousand visitors a day who have no interest. I have a piece of software that I paid for to help me with this as it can be a very time consuming. There are free tools out there but I guarantee that when you get more involved with this subject you will invest in a paid version as it helps massively. I shall go into more detail within my e-book to be re-leased very soon.
Once you have completed your keyword research you will then have a set of keywords and phrases that will be relevant to your niche. These will then be used within your website, or placed within articles you submit about your website for instance. So now when people submit keywords/phrases into their search engines that match your keywords or phrases, your website or articles will get picked up by the search spiders because of the relevance. On top of all the other SEO tactics that you will be gaining knowledge of, your website will begin to rise up the search engine results pages (SERPS). This will then be the start of a steady flow of targeted traffic visiting your website for the reasons of your choice.
Hopefully now you can start to realise how effective and powerful SEO is to your online efforts. When I first started out, SEO used to scare me, I thought I would not have a clue, what a silly mistake to make and how wrong was I. Together with all the information available online, I now own a number of books on SEO. I just love reading up on the subject, as I know the more knowledge I gain, I will eventually be able to promote anything I like online and get noticed, and in return, get visitors, give information, help others, and gain sales.
As I have mentioned, it would be impossible to go into more detail within this post as the subject matter is massive. There will be many more posts to come that will cover SEO as a whole and I am in the process of planning to get together a number of e-books that will cover each category in more detail.
I hope that this post will get you to look into the art of SEO and not be frightened of it. Stop chasing the money, teach yourself SEO, then the money will follow.
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